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Are your email campaigns as effective as they could be? If you’re not designing your campaigns the right way, then you might not be capturing your audience’s attention and getting your key messages across, and this can result in fewer people clicking-through from your campaigns than you’d like. Harness Drivers Killed. That’s where the inverted pyramid model comes in. What is the inverted pyramid model and why does it work? Research shows that an adult’s attention span is, on average,.

With such a short attention span, you can’t assume people will actually read your campaigns word for word. Instead, it’s likely that they’ll quickly scan over them. Because of this, it’s important to deliberately structure your campaigns so that they draw in these scanning readers and focus their attention on the key elements of your campaign. The inverted pyramid model can help you do exactly that. It’s essentially a framework for structuring the elements of your email campaigns (headers, imagery, buttons, etc.) so that they work together to draw people in, deliver the key messages of your campaign and get them to click-through. As the example above shows, emails following the model start with a succinct headline that highlights the key message of the campaign before presenting supporting information and imagery to help convince readers of the benefits of clicking-through.

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Galaxy Note 3 Tv Ad Song Download. Finally, once the reader has been convinced of the benefits, they are presented with a prominent call to action button that makes it crystal clear what they should do next. As you can see, the inverted pyramid model works particularly well for campaigns with a single message and a single call to action, but what about email campaigns that contain multiple messages and calls to action, such as a newsletter? Turns out, the inverted pyramid model also works extremely well for those types of campaigns too. Despite containing multiple pieces of content, the information is broken down into easily consumable sections and the inverted pyramid model is used within each section to draw scanning readers in and focus their attention on the prominent call to action button. How to integrate the inverted pyramid model into your email newsletter 1.